Insights
Practical notes on websites, tools, and systems for small businesses that want to stay focused on the work.
Google, ChatGPT, and other AI assistants pull answers from public websites, not your Instagram feed. Here is what that means if you rely on social alone.
AEO · SEO · small business · AI search · websites
If your business is making money, your time is probably worth more than wrestling WordPress. Here is when DIY still makes sense, and when to hand the site off.
small business · websites · WordPress · web design
Yes. A Facebook page is not your business website. Social platforms change, get banned, or fade. Your website is the one place you control, and the one AI search tools can reliably read.
social media · websites · small business · SEO · Facebook · TikTok